Our Proven Approach to Ad Evaluation

At praxionara, our analytics process is designed to provide clients with clarity and actionable data. We start by identifying key objectives for each campaign, tailoring our methods to suit your target market and creative structure. Our team aggregates data from reputable industry sources, applying validated benchmarks for reach, engagement, and audience retention. We emphasise transparency by sharing methodologies and tools, ensuring every client fully grasps the process behind their reports. Automated dashboards and clear documentation help demystify even the most complex advertising metrics. We offer ongoing support, with our specialists available to discuss outcomes and help interpret results. While our process is robust, outcomes depend on market trends and audience factors. Results may vary, and all analyses are geared toward empowering informed decision-making rather than promising a particular outcome.

Meet Our Specialists

Hannah Lee at work in office

Hannah Lee

Lead Analyst

Hannah brings a decade of market analytics experience. She specialises in developing transparent measurement frameworks and driving clarity for advertising results.

Michael O’Brien leading discussion

Michael O’Brien

Project Manager

Michael coordinates all analytic initiatives, ensuring reports are timely and actionable. His focus is on seamless client communication and reliable project delivery.

Sophie Grant collaborating with team

Sophie Grant

Senior Data Specialist

Sophie’s expertise lies in automating reporting and refining methodologies. She helps distill large datasets into practical, digestible insights for clients.

Analytics Process Overview

Key steps for every advertising evaluation project

Objective Setting

Work with the client to define campaign aims and key market performance indicators.

1

Data Collection

Aggregate relevant advertising and audience data, ensuring accuracy and credibility.

2

Analysis & Reporting

Process the data, compare with benchmarks, and present transparent, actionable reports.

3

Support & Review

Facilitate ongoing support, addressing questions and exploring further analytic insights.

4

How Our Service Compares to Alternatives

Feature Our Service Competitor 1 Competitor 2
Objective, transparent reporting
Custom audience segmentation analysis
Automated dashboard delivery
Dedicated post-report support